5 Photography tips for business owners
Updated: Feb 7, 2021
Happy new year and welcome to our first blog of the year 🙌
Being a small business owner can be a very exciting journey. Thanks to the amazing capabilities of today’s technology, you have all the tools you need to launch your brand and get your name out there in a quick and easy fashion. Today we talk about how you can achieve attractive and vibrant images that will help sell your business.
Photographers will have an individual style that they have developed over time and as a business, you will probably already have a brand and would want it to be the first thing that comes across to your audience. ‘This will be especially important for small businesses and should be clearly defined in order to be able to provide images that will be a great benefit to you. When working with a photographer you will want to clearly convey this so that they can deliver images or/and video that matches your brand
The decision to invest in professional photography services will probably be a big one. So when shopping around for a photographer make sure to get quotes so you can have a rough idea of how much your type of shoot will cost. Be sure to ask for several package options as many photographers will have several packages based on the scope of work or better yet ask for a custom quote tailored to your needs.
As always I advise all my clients to always try and plan their shoots way in advance before any deadlines. Believe it or not Planning and executing a good shoot takes time. More time may be required especially if more people are involved in executing the shoot or/and extensive editing techniques are required to deliver the final images.
If you’re really looking to convert, you’ll want to have a good mixture between product-only shots and environmental shots for your customer to get a full view of what your product is all about. These photos have to be realistic, lifestyle photos that show how your product is used and while it’s being used. These lifestyle shots are more to complement a product-only shot on your website or social media.
Other types of shots that can be included are
Scale shots - showing how big or small your product is when compared to another item in the shot.
Detailed shots - which can highlight specific features or details that your customer would want to see.
Group shots - showing your product with other props or with other products.
Packaging shots - when your product is displayed along with its packaging.
5. Optimize your image
By optimizing your image, you’ll maintain a fast load time. The longer it takes your page to load, the more likely a potential customer will leave the site. Optimizing not only means visually, it also means making the most out of SEO (Search Engine Optimization). Since search engines can’t “see” what your photo is, you have to create alt text and captions on your website that the search engine can read, with keywords that can help move your company’s website up the page and get more clicks.
Your photos, among many other important components on your site/social media, reflect who you are, and instil a sense of confidence in your customers. Lastly having great pictures of your products will actually keep visitors scrolling for longer on your pages and even boost conversion into customers.